Top quality and professional tailoring services will now be available for women right at their doorsteps, thanks to the India’s first on demand tailoring service startup – Urban Tailor. Started in Bangalore in May, they are planning to break the unprofessional and disorganized tailoring space by providing excellent on-demand tailoring services.
Founded by Vasudevan Thrikkazhippurath, Lavanya Venkatraman, and Ashish Singhal, Urban Tailor guarantees custom outfits with a perfect fit and timely delivery for women without stepping out of their house. They recently raised seed funding from ex-Myntra executives and some other angel investors.
Vasudevan says, “There is no organized stitching service provider for women yet in India. We compete with local tailors and boutiques. Our competition is finding it hard to meet our service standards as most of them are run by unprofessional for their living & are self-funded. Their sole focus is to execute as many orders per day to meet their living expenses and this introduces errors in fit. In addition, limited production capacity causes a delay in deliveries as well.”
Urban Tailor provides stitching service for women for their everyday ethnic wears like Kurtas, Salwar Suits, Saree Blouses, and Bottoms. Basic stitching service starts at Rs. 500 onwards.
All you need to do is personalize your product on Urban Tailor’s online portal by using their simple customization tool and schedule a free pickup for your measurement garment. The UT team will pick your garment and in just 10 days, you will receive perfectly finished outfit stitched by professional tailors. Once you receive your outfit, you can pay by cash.
An MBA graduate from Symbiosis institute of Management Studies, Vasudevan has 15 years of rich experience working with Simplilearn, Myntra, etc. Before starting UT, he founded Coatom, which was a coach discovery platform. During his tenure at Simplilearn, he grew the company from Rs. 10 Cr. to Rs. 100 Cr. In addition, he was part of the Myntra’s marketing team during the phase when it changed its business model from personalized products to selling fashion online.
His co-founder Lavanya is a NIFT graduate, who has completed her post graduation from London College of Fashion in Design Management for Fashion. She was working as a marketing team manager for business alliances at Myntra prior to co-founding Urban Tailor. Currently, she is head of production & quality at Urban Tailor.
Another co-founder, Ashish is a computer science graduate from Netaji Subhash Institute of Technology. He has won over 8 hackathons conducted by Amazon, Google, and LinkedIn in the last 18 months. He also holds a patent on “Optimizing Image Download – Fluid Images.” Prior to co-founding Urban tailor, he was a core member of Amazon’s tech team. Currently, he is head of technology at Urban TAILOR.
Speaking about the initial days of their startup, Vasudevan said, “In our view, lean startup model is very crucial to any startup’s success. Validating demand side (not registrations, but paid transactions by customers) is the most critical part before even starting up. We did this in Bangalore for 3 months before launching the service officially in May. The response we got from demand side was highly encouraging which led raising our first round of funding.”
Currently, their service is available in Bangalore city only and they are planning to expand to other cities soon. With the recently raised funds, they want to ramp up their marketing efforts and improve customer experience.
Since the market size is unknown, Vasudevan says, “No one has studied or recorded the size of the market yet. However, we did a basic research and found that it is a $1.2 billion opportunity in India today.”
He further adds, “We went live by mid of May and growing 20% week-on-week. Over 40% of our customers have already repeated with us in such a short time. Most of our customers now are referred by our initial set of customers through social media & word-of-mouth.”
Since the challenge for Urban Tailor is, garments should fit perfectly. Vasudevan says, “Quality in terms of fit is of paramount importance to our customers. Ensuring this at a scaled up scenario is a challenge and we are putting processes & systems in place to tackle this.”