Don’t have time to clean your home? Why not let someone else to get their hands dirty while you enjoy your time. Mr.HomeCare, a Mumbai-based startup has rolled out on-demand cleaning services for domestic and commercial spaces. They are on a mission to simplify our lives, backed with technology and make every Indian home sparkle like a diamond.
Derivative of SILA, a facility management services company, Mr.HomeCare is one of the first on-demand cleaning service providers in India that offers deep cleaning, pest control, car scrub, handyman (plumbing, electrical and carpentry) and AC servicing all under one roof.
All you have to do is select your city, choose a service, and enter details of your premises and address and BANG! They will be at your doorstep next morning fully equipped to clean your home. You have ultimate freedom of choosing payment option i.e. either pay online or pay directly by cash or cheque after the service.
Even though the on-demand home services market in India is at a nascent stage, it is expected to grow 40-50% annually. Unorganized players, which accounts for over 90% of the overall market share, currently dominate the on-demand cleaning market in India.
Started in Feb 2015 by two brothers – Sahil Vora and Rushabh Vora, Mr.HomeCare wants to become India’s one-stop on demand service provider. Sahil says, “Our vision and goal is to be an extension of each home and small office.” They are planning to add more new services such as laundry, painting, etc. in the coming months.
Sahil has a bachelor degree in Economics & International Studies from Trinity College USA. He worked in multinational companies like George Weiss Associates, UBS Financial Services and Morgan Stanley before starting SILA and Mr.HomeCare. While his brother Rushabh, who is also the cofounder, has an MBA from INSEAD, France/Singapore. He has wealth of international experience having worked in companies like Investment Banking Division at UBS, Lazard and BGC Cantor Fitzgerald.
Sahil says, “In October, 2014, we began thinking of taking our services into homes, which is something that SILA does not do. We decided to pilot the idea by providing home deep cleaning & pest control services in October & November last year. Our pilot project was a very successful, the demand was much more than what we expected, and our customer feedback ratings were extremely strong.”
He further adds, “By late November, we were convinced about the home services business. We made an acquisition of a pest control services provider called Envocare Pest Control Services Pvt. Ltd. We ideated the business and planned to get started in February, 2015.”
Mr.HomeCare was started with a seed fund of 4 Cr from Anand Piramal of Piramal Enterprises along with a group of other investors and SILA Solutions Pvt. Ltd. They are presently using the fund for building strong marketing network, talent acquisition and technology. They are even building mobile application so that customers can book their services on the go.
When asked if they have plans for further fund raising for their startup, Sahil says, “We will further look to raise up to Rs 20 Cr for expanding in newer markets as well as adding more services in the coming months. Mr.HomeCare will be in many cities in a year from now, and will be providing a wide range of services.”
Since they are in the market for little over 3 months, they are serving whopping 300 clients per month, which is quite fascinating. Sahil adds, “The quality of our service delivery is our USP. We use best practices & processes that SILA has built over the past five years while servicing homes. Our feedback ratings from clients are currently at an average of 9.5 on a scale of 10.”
Mr.HomeCare does not operate as a pure vendor marketplace model, but similar to controlled marketplace, as Sahil says, “We are a controlled marketplace, where the primary vendor will be SILA or its group companies. We are able to scale SILA’s bandwidth across cities a lot faster than others. Further, being a controlled marketplace also allows us to closely monitor safety, compliance, background verification related activities.”
When asked about the work culture in his start-up, Sahil says, “Our core values lies around being transparent & ethical + delivering on commitments. The team is young, dynamic, process oriented, and believes in empowering employees as much as possible.”
Before parting away, he advised young and budding entrepreneur by concluding – “There is no better way of learning than making mistakes and facing problems/issues. However, the key is to not repeat the same mistake ever again.”