The Story of a Food Chain Startup – Waffle House


Waffle House

Hyderabad based food chain startup – Waffle House, which was started in 2011, has brought the crisp and crunchy American and Belgium waffles to the city of Jewels. Just imagine an appetizing lunch full of scrumptious waffles topped with a delicious chocolate ice cream, sliced bananas and chocolate flakes.

The cofounders – Karthik Reddy and Nandeeshwar always wanted to start their own business. Their entrepreneurial passion has led them to start an innovative restaurant, which was very hard to find in India back in 2011. Karthik Reddy being a Continental chef created new recipes including egg-less waffles and pancakes along with Venkat Reddy, one of the chefs at Waffle House.

Nandeeshwar, who is a chartered accountant by profession, has worked with top companies like Credit Suisse and Cap Gemini. He is one of the key members in the team, who looks after all the financials and documentation processes. Karthik says, “His support to the business was immense in the growth of the Company.”

“I thought of starting a concept restaurant because a lot of NRIs are addicted to continental dishes and they are finding hard to satisfy their taste buds in India” He adds.  Located in Hitech city, Waffle house is busy serving average 450 orders every day consisting of wide varieties of waffle pancakes along with other cuisines such as American (new and traditional), burgers, Italian dishes, pizza, sandwiches and tex-mex.

This small bootstrapped startup have even made the name for creative savory, dessert waffles, egg less waffles, pancakes, savory waffles, vegetarian and non vegetarian waffles, Italian coffee and smoothies in the corporate sector of Hyderabad.

Since Hitech city is known as the technological hub of India, it has huge population of NRIs, entrepreneurs, businesspersons, executives and working professionals, which enables continuous stream of customers. When asked about their approach towards customers, he says, “We ensure that the taste and quality of our cuisine is supreme and customers receive a great value for their money. “

Due to its huge popularity, Waffle house is planning to expand pan-India and want to open 3 more outlets by the end of 2015. With Barista and loads of Italian restaurants as their direct competitors, their exceptional USP i.e. fresh, organic and nutritious waffles, are making customers flock to their outlets, whether it is breakfast, lunch or dinner.

Waffle House is the perfect hangout restaurant for almost any occasion, whether it is your birthday party or wedding anniversary. The restaurant is open all through the week and the combination of delicious food, rapid service and soothing ambiance makes Waffle House truly a must visit restaurant in Hyderabad.

Website: Waffle House

Syed Sirajuddin

Syed Sirajuddin is, like always, passionate about the Indian startup ecosystem and loves to share innovative and ground breaking startups from nooks and corners of India. He loves reading and interviewing entrepreneurs.

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