Digital Ready – The Story of a Digital Marketing Training Venture


Started by industry veteran, Chiranjeevi Maddala in December 2014, Digital Ready is a premier digital marketing training center based in Hyderabad.

Digital Ready aims to become India’s comprehensive and one-stop digital marketing educational platform for students, employees and entrepreneurs. The Indian digital marketing sector is a huge industry and with the companies embracing it at an incredible pace, there is a burning need for talented and skilled digital marketing professionals. There is a huge talent gap in digital marketing industry and Digital Ready wants to bridge this gap.

It all started when the founder witnessed lack of must-have skills in the candidates during interviews, who were appearing for various digital marketing jobs. They were coming either from attending one-week fast track classes or from just self-studying on internet, which wasn’t enough to get hired by top companies. Even, there are no proper training institutes, which focus primarily on practical training rather than theoretical seminars and presentation.

The institute follows the principle of Benjamin Franklin – “Tell me and I forget. Teach me and I remember. Involve me and I learn.”  Due to its practical appeal, Digital Ready is successfully completing one or two batches per month since its inception.  The competition is stiff due to local and online institutes like Digital Vidya and NIIT, but there is no alternative to classroom learning environment and practical training under the guidance of expert trainers.

Presently, this bootstrapped startup is focused more towards developing full stack digital marketing professional, who can wear multiple hats  and able to work in fast paced environment in conglomerates and startups.

Every certification course is purely based on practical exercises and students will be awarded with certification based on the assessment at the end of the course. Digital Ready is also educating startups about the various aspects of digital marketing, which can help them to jump-start their business in competitive markets.

They are even conducting seminars and workshops in various cities of Telangana and Andhra Pradesh to educate students about the job opportunities lying unnoticed in the digital marketing sector.

The founder says, “We are developing high quality digital marketing professionals because the current training programs are outdated and insufficient to produce top-notch industry ready professionals.”

“All credit goes to Digital Ready’s team, who has transformed this dream into reality.” He adds. The team of professionals – Deepak Jannu, Varun Pratap Singh, Jaydev Rupani, Tanmoy Kumar Das and Chaitanya Nandigam, has more than 60 years of combined experience in digital marketing.

They have even started their second branch and planning to open more such branches in various parts of the Hyderabad city to cater the growing demand from the industry.

The founder signs off saying: “Digital Ready would establish itself as one of the leading and distinctive digital marketing training institute in India by the end of 2015.”

Syed Sirajuddin

Syed Sirajuddin is, like always, passionate about the Indian startup ecosystem and loves to share innovative and ground breaking startups from nooks and corners of India. He loves reading and interviewing entrepreneurs.

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